Stanford Business Behind the Scenes:
Giordano Int'l Visit in Shenzhen

Morning, Saturday, 7 March 2015

Giordano International Limited:
Site Visit and Senior Management Q&A (including the CFO, COO, GM Shenzhen, General Counsel and Corporate Controller)
Topic & Focus:
Retail in Transition Site Visit (new vs. older generation) with Detailed Senior Management Discussion of Strategy & Challenges with GSB Attendee Feedback

09:00 AM to 13:45 PM

09:00 Arrive at Futian Border Crossing Shenzhen (connected to the MTR Lok Ma Chau Station in Hong Kong)

09:00 - 11:30 Visit to: 
- Giordano Department Store & Discussion
- Giordano Supermarket Store & Discussion
- Giordano Shopping Mall Store & Discussion
- Legacy Poor Image Giordano Store & Discussion

11:30 - 13:30 Detailed Discussion with Senior Management & Complementary Lunch at Ba Shu Feng Sichuan Restaurant, Shenzhen.

13:45 Depart from Shenzhen for Central

Place: Giordano Shops, Shenzhen, China
NB: Transportation Arrangement. Complementary coach transport will be arranged to/from Futian Border Crossing, Shenzhen by Giordano. Per the above, attendees are encouraged to go to the Hong Kong MTR Lok Ma Chau Station and then proceed through immigration where, on the Shenzhen side, they will be met by Giordano executives.

15 Persons, Maximum, No Guests

Cost & No Show Fee:  Event and lunch are COMPLIMENTARY through the generosity of Giordano International and its senior management. However, a NO-SHOW FEE of HKD 500 will assessed to registrants not cancelling 48 hours prior to the event, by Thursday morning 5 March 2015 (to be directly collected by the Chapter from such individuals).

To register, please directly contact Chapter VP Beatrice Wong at As behind the scenes events have been oversubscribed in the past, we encourage you to sign up early and a waitlist will be maintained. Open to GSB alumni, Stanford Law School alumni and related GSB/SLS program alumni, Stanford GSB Chapter of HK ExCo members, Stanford Club of HK ExCo members, only 

Suggested Reading: Attendees are encouraged to visit to familiarize themselves with the Company’s annual reports, recent presentations, recent analyst briefings, etc. Relevant competitors of Giordano include Uniqlo, H&M; Esprit; and Bossini, among others. Management is looking forward to frank GSB attendee feedback on their current PRC business model in the context of key challenges (real estate valuations, PRC retail overcapacity, etc).

Event Details:

As part of the Chapter’s Mission Statement on life-long learning, the Business Behind the Scenes Program was initiated to give our Membership rare insights on how leading organizations operate from the inside, combining an on-site tour with the opportunity during the same to have engaged dialogue with senior management.  

For 2015’s first “Stanford: Business Behind the Scenes” event, senior Giordano management (including Dominic Irwin, CFO; Gary Chan, Executive Director and COO; Michelle Yam, Corporate Controller; Mark Loynd, General Counsel; Vivian Shen, GM Shenzhen) have generously agreed to host an insider’s visit of their newest generation retail stores designed to meet the PRC consumer market’s specific challenges.  The site visit will include both latest and legacy model stores with a detailed discussion by management of the thinking and objectives behind each.

China, with over 1000 stores, represents Giordano’s single most important market.  Yet the PRC retail sector is under significant pressure – from oversupply, from high rents, from declining sales, and an increasingly sophisticated and demanding customer base with global knowledge and requirements.  The impact of online channels on physical store retailers should not be underestimated.  Giordano is also considering how the emergence of mobile and other digital technology will transform the retail landscape going forward.

Founded in 1981, listed on the HKSE (709.HK) and boasting today 2400 stores in 40 countries and 8,000 employees, Giordano, after an initial unsuccessful foray into high-end retail, facing near bankruptcy, was repositioned into one of the earliest pioneers of fast casual clothing in Asia, inspired by United Colors of Benetton, Gap, Marks & Spencer and even McDonald’s in its simple design, value for money proposition and bright colors and high quality. From these same competitors, Giordano drew inspiration to reimagine then-Hong Kong mid-priced store customer service.

The Behind the Scenes site visit is a unique opportunity to see how Giordano is seeking to address these challenges and a unique opportunity for GSB attendees to proactively engage with management and exchange views on the same.  Management is keen to listen to Stanford alumni and their ideas, observations and insights into Giordano’s challenges. We look forward to welcoming you to this special event.